Web design is essentially the act
working with a creative team or creative people to combine writing and graphical
elements to create a compelling message online for your potential customers. The
most important thing to think about there is the message flow. Oftentimes,
marketers skip over that but you want to really think about telling a message
from the top down. What it is, why it's beneficial, how your product or service
solves that for them and then who this is for.
So this is a great time for
testimonials or brands and of course, combine that page with your call-to-actions. One of the biggest trends I'm noticing today in web design is
companies using sections to break out different aspects of their story. So
they're able to break out the what, why, who, how into sections and into more of a
consistent message flow. My favorite is probably the
simplification of brand messaging. We're seeing companies focus more on their
unique value proposition and then telling a story about how that unique
value proposition is accomplished by that particular company. A great
example is companies are using what I'm calling the why-how blend. They're saying
why you want the product or service and how their service delivers
that..