Ever wonder why some designers make over a million per year While others struggle even to find a single new client I found a few secrets for attracting new clients that separate the pros from the amateurs which is actually not something that many people are talking about so in this video I'll give you all the secrets to
getting as many high-paying web design clients as you can by the end of this video but first here's
how most people try to find new clients they turn to platforms like upwork Fiverr freelancer or
whatever this most often leads to a race to the bottom in terms of pricing and it's almost
impossible to attract high paying clients this way okay so where do you actually start and find
new clients what I've noticed is that there are basically three different levels at which you
can do this starting from complete beginner to eventually becoming a highly successful web
design Pro so let's start our journey at level one the easiest way to find clients when you're
just starting out is to leverage your existing network but here's the twist I'm not just talking
about asking your friends or family if they need a website I'm talking about strategically showcasing
them in a way that makes new clients actually come to you key strategy number one reach out to
your network with a specific free offer craft a message that highlights that one particular
problem you know businesses in your network are currently facing for example your post could
read something like this I've noticed that many small businesses struggle to convert visitors
into customers because of website design issues I'm offering a quick free of charge audit this
week to help identify these issues with this approach you position yourself as a helpful
expert instead of someone who is desperately looking for work four years back when I was just
starting out as a designer I literally worked for free just to gain a little bit of experience
and build up my portfolio of work after that everything became much simpler because I already
had this one successful project on my belt and I could use also the testimonials for future sales
calls key strategy number two offer value before asking for anything and we will come back to
this later by providing immediate value not only do you demonstrate your expertise but you
also build Goodwill this will make your network far more likely to reach out to you for services
in the future this concept is actually called the value letter which I learned from the book com
Secrets highly recommend and we will be talking more about this concept later in the video right
now you just need to understand that if you give people something for free they will usually
come back looking for more value and that's how you landar your first couple of clients but
to really transition to level two it's not just about finding a first client it's also about
building consistent income for yourself you don't want to work free forever right so here's
how you can strategically approach this step one build a Runway calculate how much you need for
a six-month Runway back then I know I needed to have 10K in my bank to survive for 6 months so
I worked to save up this amount as quickly as possible so I could transition to the next level
step number two match your day job income side hustle should make as much as you 9 to5 but not
just in a single month you should aim to make this amount consistently step number three jump
to fulltime now this is a big and scary moment if your side hustle is making the same amount or more
than your actual Daye job then you're ready to go all in and quit your day job bonus tip this is
actually optional slash your expenses if you can spend less in your overhead because less Financial
strain means you can focus more on your business growth small side note it took me one to two
years to actually go from this level one to level two so don't worry if you're struggling in the
beginning it's completely normal and you got this congratulations after you got your first client
wins and build some Runway it's actually time to go to level two build your irresistible offer
this next strategy has helped me immensely to raise my rates and sell my services a lot easier
it's really that powerful you see the problem that most designers make is that they offer the same
commodity that everyone else does so the first thing in level two is you need to create an
offer that is irresistible let's imagine this for a minute you have a dog and you're looking for
someone who can watch him once a week you have two options to choose from person a will watch your
dog and wants to give you a good deal it will only cost you $20 per hour person B on the other hand
will not only watch your dog but also go outside with him play with him feed the dog free grooming
and nail service to make sure he's clean again and also even take photos of your dog playing outside
so you don't even feel like you were gone at all with all this value person B cost you only $40
per hour so which one would you go for person a or person B you see while person B double the price
is actually a way more attractive offer since its value is so much higher so now let's apply this
concept to web design instead of just creating a website for your clients think about all the
things you can do to 10x the value you give to them the perceived value of an offer should be 10
times as high as the actual price you will charge them let's say your core offer is creating webflow
websites if you offer this service on your website it's pretty much a commodity you will have a
lot of other people offering the exact same thing and exact same service so let's add some
value to this first item that we're going to add is in-depth market and competitor research value
added $2,000 item number two custom UI ux design with multiple revisions value added €3,000 item
number three SEO optimized content creation value added $2,500 item number four mobile optimization
this is a big one and actually easy to implement and most web designers do it anyway while you
added $1,500 item number five integration with analytics and CRM tools while you added $11,000
item number six training sessions for clients on using webflow this is also easy to sell because
they will be needing to use their website while you added $11,000 item number seven free website
hosting for the first year while you added $500 this is also a no-brain offer which you can easily
sell and last item number eight but I could go on and on post launch support and maintenance for 6
months months well you added $2,000 now your offer not only seems a lot more attractive it's also not
easily compared to all the other web designers out there offering the same basic service and all
that just because you provide them with great value you can directly use your new offer not
just on your website but also in your pictures and client meetings and show the immense value
that you provide what I love about this concept is that by adding more products and services to your
car offer you can actually make it Irresistible by seeming less expensive than what your competitors
are offering but you still charge more once you have your irresistible offer in place selling
your services should be way easier and you should be able to raise your prices already there are
basically four ways of finding new clients the first one is cold Outreach basically sending
cold emails and C calling second one is warm outre reaching out to people you already know
sending them a DM email or calling them the Third Way is through content this is maybe the
most powerful way social media posts videos and your web presence after all the fourth one is paid
ads on Google LinkedIn Instagram we'll be diving into this more in a future video for now focus
on a single one until you see some success point in level two is not to make a lot of money but to
get more client projects and testimonials once you already have that you can get future clients even
easier because in level three we're not chasing clients anymore we actually want them to come to
us so level three is all about building a sales machine that works while you sleep when you're
trying to sell the services online the mistake I see a lot of people making is sending people
just a generic website showing your portfolio and listing out a bunch of your services that you
are offering look a portfolio is perfect if you're trying to land a job but if you're actually trying
to build a business and attract clients this is something completely different and to really build
your Sales Machine effectively you can use one of my favorite strategies that are found inom Secrets
their value lad so imagine you at a funfare and you've got all these different rights to choose
from some are free and easy like the carousel which you hop onto without a second thought then
there are those big thrilling roller coasters that you kind of have to work your way up to
both in terms of courage and well the ticket price building a sales pipeline for a web design
business is actually very similar to navigating a funfare at first you start small you at the
gates and there's a freebie right there the carousel it's basically your lead magnet maybe
it's a free website audit or a PDF on current web design Trends it gives value immediately
it's free and who doesn't love free stuff it gets people into the park or in this case into
your world of web design services so next up on a value letter is the bumper cars your entry
level offer once they've enjoyed the free ride and they're thinking hey this was actually fun
you NCH them towards the bumper cars not too pricey but a step up this could be something like
a basic website setup or a discovery Workshop it's your chance to show off your skills on a smaller
scale and it's a bit more commitment from them next up is the roller coaster your car offer
now they're having a good time and they already trust you you see the big roller coaster in the
distance which is your core offer this is the custom website design package the full branding
Suite or the project that showcases what you can really do it's more of an investment from them
but they've already seen what the funfare has to offer and they're ready for the thrill and now
the last step on our value ladder the sky shot which is your upsell or high-end offer for the
ones who have ridden the roller coaster and are still screaming for more you have the sky shot
it's the highest point in the funfare and your top tier service maybe it's a retainer contract
for ongoing work or an all-inclusive package with web design SEO social media management and
whatever you can offer it's for clients who are ready to go all in and because they've enjoyed
everything so far they're ready to reach the sky together with you so how to actually make
this work well in a perfect world we would be immediately be able to talk new clients into
purchasing our best most expensive service but that's almost impossible because we haven't
provided them any value yet just like at the funfare not everyone will jump straight to the
sky shot and that's okay so instead of trying to convince someone to buy the most expensive
offering right away we build a value ladder that will help us to do two things first provide value
to each customer at the level of service that he can afford and second make money and be profitable
while identifying a deal clients who can afford our highest priced offer so to make this super
simple for you here's a step-by-step approach and you can use to build your own value lad step
one know what your audience loves have a 15-minute chat with free of your favorite clients about what
they struggle with online the most now you already know what a lot of potential clients are needing
from you step two build your irresistible freebie create a valuable checklist or a short video on
five quick fixes to make your website instantly better this will bring people into the door step
free your friendly hello offer offer a website tuneup for a price that's a no-brainer think of it
as helping a friend out quick affordable and super valuable the wow moment roll out the red carpet
for a full website redesign or a brand new site make the decision a piece of cake for them step
number five create your high tier offer introduce your VIP service like ongoing support complete
SEO optimization or a total branding makeover to those who want to go all in after each project ask
yourself what's the one thing I could do better it's a simple question that I sometimes forget
to ask myself but can really super charge your business growth and there you have it by following
these steps you create a seamless Journey for your clients making each offer feel like the
next natural step and with those strategies in place navigating from level one to level three
you're not just finding clients You're Building relationships trust and ultimately a sales machine
around your work so if you found value in this video consider subscribing for more content like
this your support helps me create more videos that can help you grow your business and achieve
your goals also if you like this video you love this custom playlist I've made for you that has my
most popular videos about how to become a web flow expert that apparently many people found valuable
until next time stay hungry and keep creating