– Hi there, my name is Simon and in this video I'm going to show you, step by step, how to
design a Shopify store. So, if you've never built or designed a Shopify store before, then the entire process
can be quite overwhelming and the video you're watching right now will make it a lot easier for you because it will take you step by step through the entire process of designing your own store and going through all the
settings and all the options so you can be sure that you've covered everything
that you need to cover and you know what you can do with the Shopify editor and how to actually build out your store so it looks great in the end.
So, I'm gonna leave all
the steps we're gonna cover in the video description down below so if you're looking for a specific part, you can also jump ahead. But I would say, let's
not waste any more time and get straight into the tutorial. All right, so the first step is to sign up for your Shopify account and I recommend to use my referral link, which you can find down
below in the description to sign up. This will take you to my Shopify commerce coach landing page which will allow you to
extend your free trial for an additional three months for just one dollar per month. So you essentially get three
months of using Shopify with all the features for only one dollar per month, which is a great offer and it gives you enough
time to get everything ready for the launch of your store.
So make sure to use that
first link in the description and once you're on this page, just type in your email address and then click on start free trial. Then here Shopify is going
to ask you a few questions about what type of business or shop you're trying to build. So if you want, you can
answer those questions here, but it really doesn't
matter what you answer because the Shopify version we're getting is the same for everybody. So what I like to do is
just click on skip all here at the bottom. Here just select your country and click on next. Then we need to create
our Shopify account, so you can either use
your Apple, Facebook, or Google account, or just sign up using an email, which is what I'm gonna do.
So I'm gonna choose this option and then decide on a password and click on create Shopify account. Now your Shopify store is being created. Now that our store is created, we are in the Shopify dashboard where the first thing I like to do is activate the extended
three months trial. So to do that, we're gonna
go to the bottom right and click on this black box and then click on select a plan. Then, to start out, the basic plan is gonna
be more than enough and we can see here we get
it for one dollar per month for the first three months. So let's click on choose basic. Then for the billing cycle, I'm gonna go with monthly, but you can also choose yearly if you wanna save some money. So let's click on confirm billing cycle then enter your business address.
Then for the payment method, I'm gonna go with credit card. And once everything is filled in, we can go ahead and click on subscribe. So now that our extended
trial is activated, we have full access to all
the features for three months, so now we can start designing our store. The first thing we wanna do is choose a theme for our store. So, let's head over to online store and this will take us to the themes, and, as you can see, the current theme that is already installed
is the Dawn theme, but if you wanna change it, you can scroll down and
then you can click on visit theme store.
And then here you have a library of all kinds of different
themes you can use and install on your store. So you can browse those
themes if you want to, just keep in mind that
a lot of these themes are actually paid themes, so you're gonna have to pay in order for you to
install them on your store.
If you're just starting out, I would just stick to the free themes and you can just filter them by clicking on the free
filter here on the left side and that leaves you with all
of the different free themes that you can use with the Shopify plan. And if you wanna check them out, just click on the theme and then click on view demo store and then you can just click
through the entire store and see how all of the pages look like. And if you find one that you like, you can just click on try theme on the top right and now your theme will
be installed on your store and it takes us back to
the Shopify dashboard where, under theme library, we can see an overview of
all the themes that we have and currently the new theme
that we have just looked at is being installed.
Now the new theme is installed and if you actually want to use it, you're gonna have to click on publish and then again click on publish and now the theme has switched
from the default theme, which is the Dawn theme, to the new one that we have just added, which is called Refresh. Now, in this video, I'm actually
gonna use the default theme which is the Dawn theme, it's one of the best they have and I see a lot of
successful Shopify stores just using this Dawn theme, so that's what we're gonna
use in this video as well.
Now, to switch back to the default theme, I'm just gonna click on
publish for the Dawn theme and confirm, and now it's switched
back to the Dawn theme and we can just get rid
of this one right now. I just wanted to show you how to actually install another theme. So now we are back with the default theme. And now we're gonna start
customizing our store. So let's click on customize and this will take us
into the store editor where currently we are on the home page, as we can see here.
If you wanna switch pages, we can just click here, and then switch to any of the pages that we'd like to edit. And then here on the left side, we can see an overview of all of the elements on our page. So on every page on your store, there's gonna be the header area which you can see here. Currently in the header we
have an announcement bar here at the top, then we have the header, which is just menu, our
store name or the logo, and then the shopping cart
here at the right side. And then between the
header and the footer, which is all the way at the bottom, this part here. Here usually we have some
links to some legal pages, maybe an email signup section, and then also some icons depending on what you'd like to add.
And then in between the
header and the footer, we have just the content of the page. So on the home page
currently, and by default, they've put an image banner in here and then also a featured collection just showing off a few
products on our store. So our entire store is gonna be built out of different types of sections and then within those sections, we have different types of elements. So for example here we have
the image banner section and then inside we have
a text block as well and then we have the button block, which we can see here. You can also add more blocks by just clicking here and then we can add some more text or we can also add more sections. So when we scroll down and let's say go and add a section between this section here at
the top, the image banner, and the featured products, we just click on the plus icon here and then we have some
different types of sections that we can add, so for example we can add some text like with the rich text section and then the section will be added and we can just click on it and start editing the content here.
Now you can also move sections up or down, the way I like to do it is just
go to the left side overview and then just drag and drop the section to wherever we want it to be on our page, and here now you can see
an overview of the page on the right side. Whenever you wanna delete a
specific section on your page, just hover over the section
here on the left side and click on the trash icon, or just select a section and then on the bottom left you can see remove
section, just click here and then the section will be removed.
So now that you're familiar with how the pages are
structured on your Shopify store, let's start designing your store. Now the first thing we're gonna do is add a slideshow here at the top of the home page, that's something you see a lot, especially with like fashion stores. So we're gonna do that as well. So, you can also use this image banner and then just add one image, but in my case, I'm just gonna delete this entire section and then I'm gonna click on add section and I'm gonna look for
a slideshow section.
So I'm gonna choose the slideshow and then it will be inserted right here. So now the featured products
are above the slideshow and I actually wanna change that, so let's go back to the overview and then drag and drop the section to the top of the home page. Now in order for us to
actually add the content, the images to the section, let's select it by clicking on it and then for the first slide, let's click on select image.
So, for this store I've
already prepared a few images that I want to add to this slideshow, so I'm just gonna drag
and drop all of the images into this field, then once they're uploaded, I'm gonna select the first
image and click on done. And now when we go back to the overview here on the left side, we can see that we have one
image here in the first slide and I actually wanna have
four different images, so four slides. I'm gonna click on add slide and then go back once again and add another slide, so I have four slides here that I can add. So let's add the second image by going to the second one, select image, and now let's choose this one here, click on done, and then I'm gonna go to the third one, select image, choose this one, done, and go back once again, go to the fourth slide, select the image, and now let's choose this one, done. Now let's go back again and now we can see we
have four different slides and we can also see how they change when you click on this
arrow here at the bottom, we can see they basically change here, so we have four different ones.
And the next step is going to be changing up this section here. So, now we are on the first slide and the first thing I wanna do is kind of change up the style. So what I'm gonna do is I'm gonna uncheck this option here, show container on desktop, and then I'm gonna change
the desktop content position, I'm gonna but this in the
bottom-left corner right here, so let's click on bottom left, and then I'm also gonna do
desktop content alignment to the left and now I also need to change the color because we have a darker background. So let's change the color
scheme to the scheme three, which makes this white, and then we can change the text. So what I'm gonna do is I'm gonna copy and
paste some taglines here that I've prepared for the heading, so I'm gonna paste that in here, and then I'm not gonna
use the subheadings, I'm just gonna leave this here. And then for the button label, I'm gonna just change it to shop now.
And then whenever you add a button, you also wanna make sure that the button actually links somewhere. So under button link here, let's choose a page, so let's just send this to the products, let's say all products, and now the button is filled
out as you can see here. And I actually wanna make
the text here a bit smaller, so for the heading size I'm gonna change it to small. And there we go, that's the look I wanted to go for. And now we wanna basically
do the same thing for all of the other slides as well. So let's go back one step and then choose the second slide and then, here it makes more sense to have the button and the
text here on the bottom right because there's some empty space here.
So let's scroll down
and then put the content to the bottom right, then desktop alignment, let's do left. And then also uncheck this option and now the color scheme is actually good because we have a light background, so we need dark text. Now, let's delete the subheading and then I'm just gonna use
another one of these taglines that I've prepared for the
heading, so right here. You can also say something like check out our fall collection and then have the button
go to the fall collection. Later in the video I'm gonna show you how to add collections. Then heading size I'm gonna do small here, and yeah, that looks good. Now we also need to link the button, so let's go to button link and then again let's link it
to all products like this, and now the button is filled out.
So I'm now gonna do the same thing for the other two slides as well. Or actually I forgot to
change the button text, so let's just quickly do that as well. I'm gonna just change it to shop now and then move onto the other slides. So now I'm done with all of these slides that I wanna have here at
the top of the home page. Obviously it's up to you what kind of content you wanna add here, I recommend to just add
some of your bestsellers, or if you have some sale going on, you can just put a banner
here about your sale, or maybe show some new collections here and then have the buttons
go to those specific pages.
And, by the way, whenever you wanna see how your store looks like on
different types of devices, you can just come over to the top right and then switch from
desktop view to mobile view and then you can see how the
page currently looks like on a mobile phone, or also how it looks like
on a desktop version. But I usually I like to
make the changes here on the desktop version. Now we're gonna move on to the
next section of our home page which is gonna be featuring a few of our products. Now again, it's up to
you what kind of products you wanna feature here. Usually what many stores do is kind of feature their new arrivals or maybe their bestsellers, or maybe if it's a one-product store, you wanna have just a
featured product section.
So by clicking on add section, you can add a featured product section and then people can buy
that specific product directly on the home page. But now I'm gonna show you how
to add products to your store and how to add collections, so there will be actually your products displayed here on the home page. So to add our products to our store, we're gonna have to go back
to the Shopify dashboard. So make sure you save the changes here by clicking save at the top right and then let's hover over the
exit button at the top left, right click, and then
click open in a new tab. And this way we have the Shopify dashboard here in this new tab, but we still have the editor open here and we can see all the
changes that we make. So this is just an easy way to kind of build your store a bit quicker so you don't have to just go
back and forth all the time.
So now, in your dashboard,
let's go to products and then here let's click on add product. And here we just wanna
go from top to bottom and add all the information
about the product that you're selling. So as an example, I'm just
gonna add a hoodie as a product, so I'm just gonna type in hoodie and then for the description, you wanna obviously also
give some more information about the product, what makes it special, maybe some specific measure as well depending on what you're selling. You can also use this
generate text, an AI option, to kind of have AI write a text or a description for you if you want that. Then under media, it's very important that
you add high-quality images of the products that you're selling. A lot of your store design will come down to the kind
of quality of images you have that you can add as content on your store. So I'm just gonna drag
and drop in a few images of this product and then here once they're uploaded, you can also rearrange
them however you want to.
Then under pricing, you can just type in the price here, so let's say this is gonna be $99 and then you can always
add a compare price and this is gonna be shown as a price that will be kind of striked through. So kind of like now it used to be $120 and now it's just $99. Then you can also add some information about your inventory and also if you wanna charge
shipping based on weight, you can add the weight of the product here and if you have variants,
like different sizes, or colors, or any types of variants, then you definitely wanna set
those up here under variants. Once you have entered all the information about your product, let's click on save, and now when we go back here we can see that under products we have our first product added. And to add more of our products, we just go to add product again and then go through the exact same steps.
So now I've added a few
more products to my store and I also wanna create a few collections. So when we come over here
and click on collections, then here we can create
different categories for the different types of
products that we're selling. Currently there's like
a home page collection, I actually don't need this one so I'm just gonna select it here and I'm gonna go to the three dots and click on delete
collection and confirm. And then what I wanna do is create a collection for men's clothing and then also for women's clothing. So let's click on create collection and then here let's create
one for women first, so I'm just going to type in women and then under collection type, I'm gonna leave it on manual so I can manually add
products to this collection.
You can also have it automated and then you would just
be working with tags so it could give specific tags, like for a hoodie you
would give it a tag hoodie and then also women depending
on who this hoodie is for and what kind of style it is and then you can cerate automations so that your products will
be automatically assigned to specific collections. But now I'm gonna make it simple and just stick to the manual one and then we also wanna add an
image here for this collection so I'm gonna go and look in my folder here and I've prepared an image right here, I'm just gonna drag and drop that in so that people can see, okay, this is the women's collection. Then let's click on save and now I'm also gonna
collect a men's collection. So I'm gonna click on
create another collection, now I'm gonna type in men and again, we're gonna stick
to manual collection type and then add another collection image here and click on save.
Now, when we go back to our collections, we can see we have a men's
and a women's collection and I wanna add a third collection for all of the products
that I want to display directly on the home page. So for example I could display all of the new products that we have, so the new arrivals. So let's again go to create collection and then I'm gonna type in new arrivals. Of course, you can also just add maybe a winter collection you
wanna display on the page, or maybe a bestsellers collection, whatever makes sense for your store. So then I'm just gonna
also add an image here and then click on save and go back, and now we have our three collections.
But as you can see, we have no products in
our collections so far, so the next step would
be to add our products to these collections. So let's go back to our products and then let's select all of the products that are for men. So in my case this would
be these ones right here, and then once they're selected, I'm gonna go to the
three dots at the bottom and click on add to collections and in this case I'm gonna add
them to the men's collection and click save. And then I'm gonna do the same thing for the women's products, so again just mark them all, go to the three dots, add to collections, and then choose the women's collection.
And then let's just add
a few more products to, let's say the new arrivals collection, let's just add maybe these right here and go to add collections and then add these to the
new arrivals and click save. So now we have added all of our products and also we've created a few
collections to work with. So now we can go back to the other tab which is the Shopify editor. If you don't have this tab open still, you wanna just go to online store here and then click on customize and this will take you
back to your editor.
So we're back here on the home page, and right here we have a
featured products section and this section will just
show some of our products. Now what I wanna do is I wanna show my new
arrivals collection right here below this header or below this main section at the top. So I'm gonna delete
this featured collection by clicking on the trash icon and then I'm gonna
click on the add section and I'm gonna look for
featured collection right here. And now I have to tell Shopify what kind of collection I want to feature here on the home page.
So, let's scroll down
on the left-side menu and click on select collection. And in my case, I wanna add
the new arrivals collection, so I'm gonna check this one and then click on select. And now we can see that the
collection that is shown are all of the products that we have put into the new arrivals collection. We can also change the title here, so I would also change
this to new arrivals and we can also add a
description, for example, check out our new stock
or something like that. And now the next section that
I wanna add to my home page is I wanna show the men's
and the women's collection so people who get to the store, they can click on men's or women's depending on what they're shopping for.
So, let's go back to the overview here and then below my featured collection I'm gonna add another section and in this case, I'm gonna add a collection list so it will display the different types of collections we have. So let's click here and then we can see there will be three different collections displayed. In my case, I only wanna show two, so I'm gonna just decrease the number of columns on desktop to two and now we only have two
different collections. So, I'm gonna select the first collection by just clicking on it and then click on select collection and I'm gonna use the
women's one first, select, and then also go to the second one and then select the men's collection.
And now for some reason there's still a collection down here, so let's go back to the overview here and then under collection list, let's just delete this third collection by clicking the trash icon and now we're just left
with these two collections. And maybe let's also
change the title here, so let's go back to this section, and under heading, I'm
just gonna delete it because people will know what this means. And now I can see that there's still this third collection down here, so we wanna delete that, so let's just click on it here and then click on remove
block on the bottom left and now we're just left with the women's and the men's collection.
Let's also delete this title here or maybe change it to something else. So instead of collections let's just say find your style, and now when people actually
click on these collections they will get to the women's collection or the men's collection. So maybe let's try it out, let's click on it, and then you can see this
is all of the products that we have added to
the women's collection and this will directly go
to the collection page.
So let's go back to our home page by switching pages here at the top and this will be like the basic structure of like a fashion store, so you have some lifestyle
images here at the top like this slideshow that we have added, you have a specific collection
that you can display here, and then you also have
your main collections like for this store
it's gonna be a women's and a men's collection. And then, if you want to, you can also add more things like if you wanna tell a story, or if you wanna just give
some more information about how your products are made, there is good sections
for this kind of content, you can just click on add section here and then add the section that
would make the most sense for what you like to communicate. So now let's move on and take a look at how to customize the header of our store. The header is always on
top of all of the pages on your store and currently we have two
sections in the header, we have the announcement bar which is this one here at the top, and then we have the header itself.
So the announcement bar is
usually used for announcement as the name says, so for example if you have a
Black Friday sale going on, what you could do is
just change the text here to something like use code
let's say BF20 for 20% off or something like that and then people will see that and they will be more likely to actually buy something on your store. You can also type in something like limited time only, or just something that will get people to actually purchase something. Now you can also delete this entire bar if that's not something you wanna do, you can just click on the trash icon here and then the entire
announcement bar will be gone. So now let's look at the
actual header section where we have the store name or the logo section
where you put your logo. Then you have the menu and then you have the
search bar and the cart.
So the first thing I wanna do is add my logo here to
the top of the store. So let's select our header and then let's scroll all the way down and go to the theme settings, then scroll further down and then you can see where
you can put in your logo. So I'm just gonna drag and drop in a logo I quickly created in Canva, so I'm just gonna drag
and drop that in here, and this will automatically
put in the logo to our header. Now, if you're wondering how
to create logos really quickly, what you can do is just
sign up for a Canva account, I'm gonna leave the link
down below in the description and then you can just
type in something like fashion store logo and then you have a lot of
templates that you can use, you can just change the text here and then download the logo
and use it on your store.
So once it's uploaded, we can also change some settings, so we can just drag the
slider here to the right, make it a bit larger if we want to, maybe we do want 20 pixels. And then we can also change the layout of the entire header. So let's scroll back up and then maybe play around
with the settings a bit. So something we could do here is change the logo position, so what I like to do is just
actually use middle center and then we have the
logo here in the center and the menu here on the right side. If you wanna have a bit more of a minimalistic style
here for your header, you could also change
the menu type to a drawer and then you just get this hamburger icon where you can click and then the menu will open
up here on the left side. I'm just gonna actually
use the dropdown one, the default one. And now I wanna show you how to customize this main menu here in the header.
So to customize this we're gonna have to go back
to the Shopify dashboard which we still have open
here in another tab. So once here, we're
gonna go to online store, and then click on navigation. Once here, we wanna click on main menu, this is the one at the top of your store, and then here we can edit the menu. So, for example, I don't
wanna have a home link, so I'm just gonna click
on delete and confirm. Then we can also delete the
catalog page if you want to and then we can also add new items like, for example, I wanna
add some of my collections. So I'm just gonna click on add menu item and then I'm gonna click here and go to collections, and I'm gonna choose the men's collection and then I'm gonna do the same thing and also choose the women's collection.
And to change the order of the menu items we can just drag and drop
whatever we wanna change here, so I wanna have women,
men, and then contact. So let's click on save menu and now we can go back to the editor, save the page, and now when we reload the page, we should be able to see the
new menu here at the top. Now let's move on and go to
the footer of the website which is all the way at the bottom.
So right here we can click on it and then we see all the
options here on the left side. So by default they have added
this email signup section where people can type
in their email address and then you can send
them out your newsletter or specific promo codes
or something like that. If you're collecting emails on your store, I recommend to actually offer something like a 10% discount on the first order so actually people will have
an incentive to sign up. Just asking people to
subscribe to your emails, that's probably not gonna work that well. So for this store, I'm not gonna collect any emails yet, so what I'm gonna do it just
turn this option off here on the left side, I'm gonna uncheck show email signup and then this will disappear.
And then here we can enter
all of our social media links. So to make these social
media icons appear, we have to just copy and paste
in our links to these fields, so for the Facebook profile we just paste in our Facebook URL, and then for the Instagram,
we paste in our Instagram, YouTube, TikTok and so on. And just by doing that, these social media icons will
appear here in the footer and when people click on those icons, they will go to the links
that you put in here. Now, let's scroll back up
to the different options and then we have the
country and region selector, so if you have multiple
countries you're selling to, then you wanna make sure
that this is enabled as well so people can change the country that they're located in.
Then we have the same
thing for language selector and then we have the
payment methods as well. So by default Shopify always shows you different payment methods. If you wanna remove those, you can just uncheck this option and then they will disappear, but I recommend to actually
leave them turned on because then people can see that there's a lot of
options to actually check out and pay for the products
that they wanna buy. Now the next thing that we need to do is actually activate the
policy links right here, so we wanna check this option, but we haven't set up our policies yet so we need our shipping
policy, our return policy and so on. So that's what we're gonna now, we're gonna set up these pages and then once we have done that, they will appear in the footer as well. So to set up our policies, let's first save our changes and then let's go back
to the Shopify dashboard we have still open here in the other tab, and then we wanna go to settings all the way at the bottom left and then we wanna look for policies, it's right here at the bottom, and then here you can simply
enter all of your policies.
Now, if you need some guidance on how to create your policy, then I recommend just use
the templates of Shopify. When you click on create from template, then they will put in a template for a basic return and refund policy and what I recommend is to
just read through this policy and then make any changes to your specific store and business. Then you can do the same
thing with the privacy policy, with the terms of service, and then you also have a shipping policy, there's no template for this one so you wanna write that yourself. Just tell people how long it will take for them to receive the product. And then we also have
the contact information, just put all that in here. And once all these
policies are filled out, we can just click on save, then close the settings.
And now let's go back
to the Shopify editor and then when we reload the page, we can see that all of the policy links are visible here at the
bottom of the footer because we have activated
the show policy option for the footer. Now one thing that I don't
like with this Dawn theme is that the policy links here are all left lined and I actually want to have them centered just like the other elements
here in the footer as well. And in order for us to do that, we actually have to go into the theme code and just do some fancy things, which is really annoying, and the thing that I like to do instead is to just add a footer menu and then put all of the
links in the footer menu. So I'm gonna show you how to do that now. So first we're gonna
deselect this option again, show policy links, and then they will disappear once again.
Next, we're gonna save the changes and then we're gonna go back
into the Shopify dashboard and then go to sales channels and then go to navigation. And now we're gonna go
into the footer menu here and then first I'm gonna
delete the search function, so just click delete here and confirm. And then I'm gonna click on add menu item and then add all of the policies that we've just created by clicking here then go to policies and then choose all of your policies here and just add them to your footer menu. Once everything is added, let's click on save menu and then go back to the editor and now we're gonna go
back to the overview here and then scroll down to the footer, and now we're gonna add a
new block here at the bottom and click add block and we're gonna click on menu.
This will now add the links that we have just added
to the footer menu, so let's click on this block, and then if you wanna change the menu, you can also add the main
menu here if you want to, but I wanna just delete the
title because I don't need it, so the title will disappear and now we have a centered list of all of our policies and also the contact page here
at the bottom of the page. It's not right here at
the bottom of the footer, but now it's centered and I think it looks a lot better.
Now I wanna also show you how to get rid of the
powered by Shopify text here at the bottom because it's also something
that is a bit annoying to do, but it's actually quite easy. So let's click on save and then let's go back to the dashboard, let's go to online store, and then go to the three dots, and go to edit default theme content. Then here let's search for links, and then under links you
can see powered by Shopify.
What we wanna do here is just click into this field and then just hit enter so we have a space here and then click save. Now when we go back to the editor and reload the page, then scroll all the way down, we can see that the powered
by Shopify is now gone, so we just have the copyright 2023 and then your store name. Now we need to change
the name of our store to our actual brand name so we can see that here
at the bottom as well. So let's do that now by going back to the dashboard, then going to settings at the bottom left and then here under store details we can click on this pen icon, and then here change
the name of our store, and this case this would be coconut I think is the name of this brand, so let's click on save.
And now when we go back to our editor and reload the page again, we should see at the bottom that the name of our
store is now visible here. And when you click on it, it'll just get to the home page. So now we're done with
the header and the footer of our store, now we can also go into the theme settings and look at a couple of things there.
So to get to the theme settings, we can go to the left
side on this gear icon and then you have all
kinds of different options you can go through. So for example under logo we can see we already added
our logo here to the header, but one thing that we haven't added yet is our Favicon image. So if you don't know what that is, you can just go to the three dots here and then click on view and this will open up
your store in a new tab, and here you can see
in the tab window here there's a small icon,
and this is the Favicon, so we can customize how that looks and usually that's just kind
of the logo of the brand. So what I like to do is just add a square version of the logo, so I've prepared one for this store, I'm just gonna drag and drop that in, it's basically just the
first letter of this logo. So, once that's added, I can just click on save, and now when I go back to the store, and then when we reload
the page we can see that this icon is now visible here
at the top of the browser.
Then when we go back to the theme settings and go to the colors, we can also change all
of the different colors for all of the color schemes
that this template has. So if you want to go into it you can, I usually just leave it as it is because it's already kind of optimized. Same thing with typography, here you can change all the settings, all the different fonts that
you wanna use for your website, and then you have some more
options like animations, buttons, styles, and stuff like that.
I usually don't spend too
much time in these options because, like I said, it's
already kind of optimized by the theme that we're using. So, now we're done with the main parts of designing our store, we mainly focused on adding
things to the home page because Shopify kind of already optimizes all the other pages based on the theme that you've chosen. Like for example, if we
go to our product page, then we can see that this
is what it looks like, so here you can see all the
information that we give when we add our products, then you have here the product images and usually you can see
also some related products here at the bottom based on the tags you give your products. Now because I haven't done that, you can't see any products, but just keep in mind that you have a lot more customization options, so for example you can add another section here at the bottom to your product pages.
So there's a lot more
things that you can do, but we just covered
kind of the basic things that you need to do when
starting a new Shopify store and you just wanna keep things simple. Also make sure to check out
your store on a mobile device because most people nowadays
are actually shopping on their mobile phone, so I wanna make sure
everything looks great on mobile phones as well. Just go through all the pages and just see if everything looks good. Usually Shopify does a great job at optimizing everything for mobile, so there's nothing you need to do, but sometimes you just
wanna change something up because on mobile it doesn't look the way you intended it to look.
Now before we go ahead
and launch our store, there are some very important settings that we need to look at and things that we need to set up in order for us to start
selling products on our store. So let's head over to
our Shopify dashboard and then from here let's
open up our settings. So under store details, we've already set up our store name, but we also wanna make
sure everything else is correct as well, like the billing information, the store currency, and then also like the
units of your store. Then a very important thing is setting up our payment systems, so under payments we can
set up Shopify payments which will allow our visitors to check out using a credit card, Google Pay, Apple Pay, Shop Pay, whatever they want.
So just click on complete account set up, then fill in all of your information so that people will be able
to check out on your store. If you want to, you can also
add PayPal checkout as well. Then let's go to shipping and delivery. This is where you wanna
set up your shipping rates for you to ship the
products to the customer, so there's a lot of
options here with Shopify, we can have a general shipping rate, for domestic shipping,
international shipping, or you can also have
multiple shipping profiles for different kinds of products, or you wanna add shipping based on weight or based on quantity, you can all set this up here in the shipping and delivery menu.
Then under taxes and duties, you wanna make sure to set up your taxes that you need to collect correctly based on where you're shipping to and based on where you're selling from. So make sure to take a
look at this as well. And now we also wanna go to domains and connect a custom domain to our store. Currently this is our domain and you can also see it right here, it's just a Shopify domain and we wanna change that to
our own custom branded domain, and we can buy our domain
directly here on Shopify or if you already have one, you can also connect it by clicking here.
But the easiest way is just to buy it here by clicking buy new domain and then you wanna type in the brand name or the domain you're trying to go for, so I might look for coconutfashion.com or something like that. It's probably already taken, so we can see here that
.com is already taken, we could go for .net, .store
or something like that. I probably would try
and go for a .com domain and once you find one, just click on buy and go through the checkout process and then domain will be
automatically connected to your store there's nothing
more that you need to do. Then, if you're selling internationally, it might also make sense for you to go to languages and then add more languages
through your store. Shopify makes it pretty simple to translate your store
into other languages, just click here and
then select the language you wanna translate your store in and then go through this process. As you can see here, Shopify says that it increases
your conversion by 13% for international customers, so this is definitely
something that you wanna do if you're selling internationally.
So now we have looked at
the most important settings, so let's close the settings here and now we're basically
ready to publish our store. Currently our store is not published yet, so no one can access it but us, you can see that here it says your online store is password protected and we can remove the password by just clicking on remove password and now our new store is published. I hope this video helped you learning how to design a Shopify store. If it did, please give
this video a thumbs up and subscribe to the channel. Thank you very much for watching, I look forward to seeing
you in the next video..